{"id":3486,"date":"2022-07-31T11:23:42","date_gmt":"2022-07-31T11:23:42","guid":{"rendered":"https:\/\/www.websitesolutions.net.au\/2022\/07\/31\/what-is-digital-marketing-a-beginners-guide-to-modern-marketing\/"},"modified":"2022-07-31T11:23:42","modified_gmt":"2022-07-31T11:23:42","slug":"what-is-digital-marketing-a-beginners-guide-to-modern-marketing","status":"publish","type":"post","link":"https:\/\/websitesolutions.net.au\/web-seo\/2022\/07\/31\/what-is-digital-marketing-a-beginners-guide-to-modern-marketing\/","title":{"rendered":"What Is Digital Marketing? A Beginner’s Guide to Modern Marketing"},"content":{"rendered":"
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Join us as we hear all about digital marketing straight from seasoned professionals in the field.<\/p>\n

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You\u2019ve probably had the experience of seeing just the right ad at just the right time, when the internet mysteriously shows you the perfect product to solve a problem in your life. It might seem like magic, but the truth is that it\u2019s thanks to the hard work of digital marketers.<\/p>\n

What is digital marketing? In short, this business career uses modern technology to connect their target audience with the products and services they need.<\/p>\n

But you want to know a bit more than that if you\u2019re considering a career in digital marketing. What does a digital marketer do\u2014really? Join us as we hear all about this career from experienced marketing professionals, including digital marketing examples and everything you need to know about digital marketing vs. traditional marketing.<\/p>\n

What is digital marketing?<\/h2>\n

Before you can understand digital<\/em> marketing, you need a baseline knowledge of marketing itself. According to the American Marketing Association (AMA)<\/a>, marketing has to do with the activities and processes that create, communicate or deliver offerings that have value for clients or customers.<\/p>\n

Digital marketing professional<\/a> John Cho, explains it in simpler terms. \u201cMarketing is bringing brand awareness to your desired audience. Digital marketing simply means any marketing that is done online, but the goal is the same\u2014to connect with your audience.\u201d<\/p>\n

Don\u2019t worry if that sounds complicated. Digital marketing is a big field, with plenty of subsets and specialties to help connect a brand with the target audience it serves. Branding, content marketing, targeted ads, search engine optimization and market research are all part of a strong digital marketing plan.<\/p>\n

Digital marketing vs. traditional marketing<\/h2>\n

Traditional and digital marketing share the goal of connecting with a specific audience to raise awareness of a product or service. The biggest difference between the two is the tools they use to accomplish this goal.<\/p>\n

Traditional marketing relies on, well, traditional modes of communication. Think billboards, direct mail flyers, telemarketing calls and ads on radio or television. While all of these forms of traditional marketing still exist, modern technology has expanded the possibilities for connecting with an audience.<\/p>\n

Digital marketing takes place online, using tools like email, social media, search engines and online ads to communicate with their audience. \u201cUnlike traditional marketing strategies, digital marketing is centered around the internet rather than physical or even real-time communication,\u201d says Rebekah Edwards, co-founder of Content Creators Agency, LLC<\/a>.\u00a0<\/p>\n

The result is a marketing machine that\u2019s more versatile and potentially less expensive than the tactics of traditional marketing.<\/p>\n

Why is digital marketing so effective?<\/h2>\n

Traditional marketing often interrupts its audience, sometimes with an offer, product or service they don\u2019t even need. Think about how annoying it would be to get a telemarketing call during dinner, or how easy it is to tune out from a TV commercial for diapers if you don\u2019t have kids.<\/p>\n

Digital marketing solves that problem by bringing offerings directly to the consumers who actually need them. \u201cDigital marketing can allow a brand to literally become an integral part of your customer’s daily life and feel far less like an interruption,\u201d Edwards says.<\/p>\n

Thanks to data collection, companies are able to predict what you might be in the market for, from a new apartment to affordable workout gear. \u201cThe goal of a digital marketer is to create that seamless experience,\u201d says Quillbot<\/a> marketing specialist Kaivan Dave. \u201cThis saves the user time and also keeps them from seeing ads that aren’t relevant to them.\u201d<\/p>\n

That data, paired with the many platforms of the online world, gives digital marketing another edge: the ability to meet their exact audience right where they are. \u201cDigital marketers can say, \u2018I want to target 18-24 year olds on YouTube,\u2019 set up a campaign, and see results nearly instantly! There isn’t that level of control on traditional marketing mediums,\u201d Dave says.<\/p>\n

What digital marketing jobs are out there?<\/h2>\n

Most digital marketers specialize in one area of the field. There\u2019s a wide variety of digital marketing job titles, all utilizing different skillsets and talents. If you\u2019re interested in digital marketing, there\u2019s a place for you and your interests.<\/p>\n

\u201cAnyone can become a digital marketer, not because it\u2019s easy but because it\u2019s such a diverse field,\u201d Cho says. \u201cSome jobs are more data based, some are more creative, some are more social.\u201d<\/p>\n

This is just a small sample of the digital marketing careers available to you. Take a look at these brief job descriptions to see if any of them are a good fit for your interests and skills.<\/p>\n

SEO specialist<\/h3>\n

Search engine optimization, more commonly known as SEO, is the behind-the-scenes work that connects you with just what you\u2019re looking for when you use a search engine. This area of digital marketing increases a brand\u2019s visibility by helping their website appear to users for relevant search terms. As search engine algorithms grow more complex, this role is becoming more technical and data-driven, according to Edwards.<\/p>\n

Social media marketer<\/h3>\n

Social media marketers manage a brand\u2019s presence across various platforms, including interacting with followers and responding to complaints or questions. Social media managers may also be responsible for the development of targeted ads that raise awareness of their brand to users who may not follow them yet.<\/p>\n

Graphic designer<\/h3>\n

Strong visuals are a key part of digital marketing. Creative graphic designers are needed to create eye-catching images for videos, infographics, blog posts and social media posts. Some designers even create and oversee entire visual brand strategies.<\/p>\n

Videographer<\/h3>\n

Videos that inform and entertain are a key aspect of many digital marketing plans. Video teams can include many roles, like producers, video editors, scriptwriters and videographers. Videographers bring together the creative eye of capturing a professional, on-brand video with the technical skills required to make it happen.<\/p>\n

Content marketer<\/h3>\n

Digital content comes in many forms, such as blog posts, infographics, videos, social media posts and podcasts. Content marketers are the creative minds behind all of these forms of media. They create content that fits their organization\u2019s brand, meets SEO best practices and appeals to their audience.<\/p>\n

Paid digital advertising specialist<\/h3>\n

Paid digital advertising specialists are the pros behind those targeted ads that find you right when you need them. They use data to make smart decisions about creating and targeting ads to the perfect audience\u2014and staying on budget in the process. While they\u2019re certainly a big part of the puzzle, digital ads aren\u2019t limited to social media. You may also encounter the work of these digital marketers while streaming music, watching YouTube videos or searching for more information on a topic.<\/p>\n

Is a career in digital marketing in your future?<\/h2>\n

So, what does a digital marketer do? Simply put, they use technology to execute marketing strategies\u2014often with tactics that are much more measurable and precise than what you\u2019d find with traditional mediums.<\/p>\n

If you\u2019re ready to find your place in the world of digital marketing, the right education can help you get there. Learn how to get started by checking out the Rasmussen College Marketing degree programs<\/a>.<\/p>\n

Original Source Link<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Join us as we hear all about digital marketing straight from seasoned professionals in the field. You\u2019ve probably had the experience of seeing just the right ad at just the right time, when the internet mysteriously shows you the perfect product to solve a problem in your life. It might seem like magic, but the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[20,21],"class_list":["post-3486","post","type-post","status-publish","format-standard","hentry","category-website-solutions","tag-seo","tag-website-solutions"],"_links":{"self":[{"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/posts\/3486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/comments?post=3486"}],"version-history":[{"count":0,"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/posts\/3486\/revisions"}],"wp:attachment":[{"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/media?parent=3486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/categories?post=3486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitesolutions.net.au\/web-seo\/wp-json\/wp\/v2\/tags?post=3486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}