![\"What](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/1_1_what-are-backlinks.png\")
<\/figure>\n\n\n\nFor example, here is a link from Forbes to my website.<\/p>\n\n\n\n Because that link points directly to a page on my website, it\u2019s a \u201cbacklink\u201d.<\/p>\n\n\n\n Backlinks are basically votes from other websites. Each of these votes tells search engines: \u201cThis content is valuable, credible and useful\u201d.<\/p>\n\n\n\n So the more of these \u201cvotes\u201d you have, the higher your site will rank in Google and other search engines.<\/p>\n\n\n\n Using links in a search engine algorithm is nothing new. In fact, backlinks formed the foundation of Google\u2019s original algorithm (known as \u201cPageRank<\/a>\u201d).<\/p>\n\n\n\n Even though Google has made thousands of changes to its algorithm since then, backlinks remain a key ranking signal.<\/p>\n\n\n\n For example, an industry study that we conducted found that links remain Google\u2019s key ranking signal<\/a>.<\/p>\n\n\n\n And Google has confirmed<\/a> that backlinks remain one of their three most important search engine ranking factors.<\/p>\n\n\n\n Not all backlinks are created equal.<\/p>\n\n\n\n In other words, if you want to rank higher in the SERPs<\/a>, focus on quality backlinks.<\/p>\n\n\n\n Put another way:<\/p>\n\n\n\n A single quality backlink can be more powerful than 1,000 low-quality backlinks.<\/p>\n\n\n\n As it turns out, high-quality backlinks tend to share the same key traits.<\/p>\n\n\n\n Would you rather get a backlink from Harvard\u2026 or a random guy\u2019s website?<\/p>\n\n\n\n As it turns out, Google feels the same way.<\/p>\n\n\n\n This concept is known as \u201cDomain Authority\u201d. Essentially, the more authority a site has, the more authority it can pass on to your site (via a link).<\/p>\n\n\n\n For example, here\u2019s a link that I got from TechCrunch.<\/p>\n\n\n\n According to Semrush<\/a>, TechCrunch is an extremely authoritative domain.<\/p>\n\n\n\n Because that link comes from an authority site, Google puts lots of weight on it. In fact, I noticed a boost in my organic search engine traffic right after TechCrunch linked to me.<\/p>\n\n\n\n Are these links hard to get? Definitely.<\/p>\n\n\n\n Are they worth it? Absolutely.<\/p>\n\n\n\n As a reminder, anchor text is the visible text part of a link.<\/p>\n\n\n\n In general, you want your links to have anchor text that includes your target keyword.<\/p>\n\n\n\n In fact, a recent industry study found a correlation between keyword-rich anchor text and higher rankings<\/a> for that keyword.<\/p>\n\n\n\n Now, a quick word of warning:<\/p>\n\n\n\n You don\u2019t want to go overboard with keyword-rich anchor text. In fact, Google has a filter in their algorithm called \u201cGoogle Penguin<\/a>\u201d.<\/p>\n\n\n\n Google Penguin filters out websites that use black hat link building strategies. And it specifically focuses on sites that build backlinks with exact match anchor text.<\/p>\n\n\n\n When a website links to another website, Google wants to see that the two sites are related.<\/p>\n\n\n\n This makes sense if you think about it:<\/p>\n\n\n\n Imagine you just published an article about running a marathon.<\/p>\n\n\n\n In that case, Google will put MUCH more weight on links from sites about marathons, running, fitness vs. sites about fishing, unicycles, and digital marketing.<\/p>\n\n\n\n Google and other search engines ignore links with the “nofollow” tag<\/a> attached to it.<\/p>\n\n\n\n (In other words, nofollow links don\u2019t count search engine ranking algorithms).<\/p>\n\n\n\n Fortunately, the vast majority of links on the web are \u201cdofollow\u201d links.<\/p>\n\n\n\n And most of the links that have the nofollow tag aren\u2019t that valuable to begin with. For example, links from these sources tend to be nofollow:<\/p>\n\n\n\n These links aren\u2019t super helpful for SEO anyway, so it\u2019s not a big deal that they\u2019re nofollow.<\/p>\n\n\n\n Let\u2019s say you get a link from Website A.<\/p>\n\n\n\n Great.<\/p>\n\n\n\n Well, let\u2019s say Website A links to you again. And again. And again.<\/p>\n\n\n\n Are the 2nd, 3rd and 4th links as powerful as the first one?<\/p>\n\n\n\n No.<\/p>\n\n\n\n As it turns out, links from the same website have diminishing returns.<\/p>\n\n\n\n Or put another way:<\/p>\n\n\n\n It\u2019s usually better to get 100 links from 100 different websites than 1,000 links from the same website.<\/p>\n\n\n\n In fact, our search engine ranking correlation study<\/a> found that the number of sites linking to you (not the total number of backlinks) correlated with Google rankings more than any other factor.<\/p>\n\n\n\n Now that you\u2019ve seen what types of backlinks are the most helpful for your Google rankings, it\u2019s time for me to show you how to start building them.<\/p>\n\n\n\n If you want people to link to your website, you need something on your site worth linking to.<\/p>\n\n\n\n (Also known as \u201cLinkable Assets\u201d).<\/p>\n\n\n\n A Linkable Asset can be a blog post, a video, a piece of software, a quiz, a survey\u2026 basically anything that people will want to link to.<\/p>\n\n\n\n In most cases, your linkable asset will be an amazing piece of content (which is why search engine optimization and content marketing are so closely tied together).<\/p>\n\n\n\n For example, when I first started my blog, I published this list of 200+ Google ranking factors<\/a>.<\/p>\n\n\n\n One day I read that Google uses 200 ranking signals. Which made me curious: \u201cWhat are these 200 signals?\u201d.<\/p>\n\n\n\n Of course, Google wasn\u2019t about to announce them to the world. So I started compiling statements from Google and patents that I found online.<\/p>\n\n\n\n Compiling these 200 factors was extremely time-consuming (it took me over 2 weeks). But in the end, I FINALLY compiled a list of 200 ranking factors that Google might use in their algorithm.<\/p>\n\n\n\n To date, this single piece of content has generated over 25,800 backlinks from 5,870 domains.<\/p>\n\n\n\n How about another example?<\/p>\n\n\n\n One of my most successful posts to date (in terms of backlinks and organic traffic) is my ultimate guide to YouTube SEO<\/a>.<\/p>\n\n\n\n When I started writing this post I was starting to have some success with YouTube marketing. So I decided to compile and share what I learned in the form of an ultimate guide.<\/p>\n\n\n\n I also decided to include a lot of examples in my guide:<\/p>\n\n\n\n (Something that most of the other content on this topic lacked)<\/p>\n\n\n\n Even though this post hasn\u2019t generated nearly the same amount of links as my Google Ranking Factors post, it\u2019s still racked up quite a few backlinks.<\/p>\n\n\n\n Imagine if people published blog posts with the sole purpose of linking out to quality content.<\/p>\n\n\n\n (The type of quality content that you publish on your site already)<\/p>\n\n\n\n It\u2019d be pretty great, right?<\/p>\n\n\n\n Fortunately, that\u2019s a real thing. And they\u2019re called link roundups.<\/p>\n\n\n\n Here\u2019s an example:<\/p>\n\n\n\n Link roundups are daily, weekly or monthly blog posts that link to outstanding content.<\/p>\n\n\n\n Here\u2019s an example of a backlink that I recently built from a roundup:<\/p>\n\n\n\n Here\u2019s the step-by-step process.<\/p>\n\n\n\n And if your post is a good fit for that person\u2019s roundup, you\u2019ll get a high-quality link.<\/p>\n\n\n\n (They may also share your content on social media)<\/p>\n\n\n\n Here is the 3-step process:<\/p>\n\n\n\n Let me show you how this works with a real-life example\u2026<\/p>\n\n\n\n A while back I read that a website for a big SEO agency website suddenly shut down.<\/p>\n\n\n\n This meant that they had lots of pages on their site that weren\u2019t working anymore\u2026<\/p>\n\n\n\n \u2026pages that lots of people were still linking to.<\/p>\n\n\n\n Specifically, I noticed that an infographic about SEO on their site wasn\u2019t working anymore. Which was perfect, because I had just published my own SEO-focused infographic.<\/p>\n\n\n\n So that was the first step.<\/p>\n\n\n\n Next, I had to see who actually linked to that infographic.<\/p>\n\n\n\n So I fired up Semrush and pulled all of their links:<\/p>\n\n\n\n Finally, I emailed everyone that linked to the infographic to let them know the image wasn\u2019t working anymore. I also let them know that my infographic would make a great replacement for the BlueGlass one.<\/p>\n\n\n\n Here\u2019s the script I used:<\/p>\n\n\n\n Hi [Name],<\/p>\n\n\n\n I was searching for some content to read about [Topic] this morning. And I came across your excellent post: [Post Title].<\/p>\n\n\n\n Anyway, I couldn\u2019t help but notice that you mentioned [Outdated Resource] in your article.<\/p>\n\n\n\n As you may have heard, [Problem With Outdated Resource].<\/p>\n\n\n\n Here\u2019s a screenshot of where that link is located: [Screenshot]<\/p>\n\n\n\n Also, I recently published a piece of content about [Topic]. It might make a good replacement for the [Outdated Resource].<\/p>\n\n\n\n Either way, I hope this helps you and have a great day!<\/p>\n\n\n\n Thanks, As you can see, people were more than happy to link to me:<\/p>\n\n\n\n This strategy is similar to the Moving Man Method you just learned about.<\/p>\n\n\n\n The difference is that with broken link building<\/a>, you\u2019re only looking for pages that have 404 errors.<\/p>\n\n\n\n To find these 404 links, you want to focus on resource pages in your niche. So if you\u2019re in the fitness niche you\u2019d search in Google using these search strings:<\/p>\n\n\n\n And you\u2019d find pages like this.<\/p>\n\n\n\n Now you could email the site owner and ask for a link. But I\u2019ve found that begging doesn\u2019t work very well.<\/p>\n\n\n\n Instead, let the site owner know about any broken links that you find.<\/p>\n\n\n\n You can easily find broken links on any page. Just use the nifty Check My Links Chrome Extension<\/a>.<\/p>\n\n\n\n This program quickly finds any broken links the page happens to have. It also highlights them in red to make them easy to find:<\/p>\n\n\n\n The last thing you need to do is email the site owner about their dead link.<\/p>\n\n\n\n Hi [Site Owner Name],<\/p>\n\n\n\n I was just browsing around your resources page today, and among the lists of great resources, were some broken links.<\/p>\n\n\n\n Here\u2019s a few of them:<\/p>\n\n\n\n [URL 1] Oh, and I have a website, [Your Website], that also regularly posts quality content related to whatever. If you think so too, feel free to post a link to it on your resources page.<\/p>\n\n\n\n Either way I hope this helps and keep up the good work!<\/p>\n\n\n\n Thanks, Is guest posting<\/a> dead?<\/p>\n\n\n\n Not really.<\/p>\n\n\n\n In fact, when you\u2019re first starting out, guest blogging is one of the BEST ways to get links to your site.<\/p>\n\n\n\n In fact, when I first started Backlinko, I wrote over 50 guest posts and interviews in 12 months!<\/p>\n\n\n\n And the links I got from guest posting definitely gave my organic traffic a boost.<\/p>\n\n\n\n That said, I was very strategic about things. I made sure to only write guest posts for quality sites in my niche.<\/p>\n\n\n\n So if you run a site about the Paleo Diet, and write a guest post on a site about iPhones, that\u2019s going to look spammy to Google.<\/p>\n\n\n\n But when you write mind-blowing guest posts for quality websites in your industry, those links DO help.<\/p>\n\n\n\n The thing is, finding places to guest post can be a HUGE pain.<\/p>\n\n\n\n But there\u2019s an easier way\u2026<\/p>\n\n\n\n Here\u2019s how it works:<\/p>\n\n\n\n First, find someone in your industry that writes a lot of guest posts.<\/p>\n\n\n\n Next, go to one of their published guest posts. And grab the headshot they use in their author bio:<\/p>\n\n\n\n Finally, pop the URL of that screenshot into Google reverse image search.<\/p>\n\n\n\n And you\u2019ll get a list of places that published guest posts on.<\/p>\n\n\n\n Do infographics work as well as they used to? Probably not.<\/p>\n\n\n\n But they\u2019re still an effective link building strategy.<\/p>\n\n\n\n In fact, when we looked at what types of content generate the most links, infographics came out near the top.<\/p>\n\n\n\n For example, one of the first infographics I ever made took only took a few hours to put together (I also hired a professional designer to make it look professional).<\/p>\n\n\n\n Even though this infographic didn\u2019t go viral, it led to some solid backlinks:<\/p>\n\n\n\n To be clear: I didn\u2019t just publish my infographic and hope for the best.<\/p>\n\n\n\n Like any piece of content that you publish, you need to strategically promote your infographic. And to do that, I recommend using a strategy called \u201cGuestographics\u201d.<\/p>\n\n\n\n I outline exactly how Guestographics work in this post<\/a>.<\/p>\n\n\n\n Companies big and small love to show off customer testimonials.<\/p>\n\n\n\n And you\u2019re using a product or service that you love (or at least like), consider sending them a testimonial.<\/p>\n\n\n\n To show that you\u2019re a real person they\u2019ll often add a link to your website\u2026 without you even having to ask.<\/p>\n\n\n\n Here\u2019s an example:<\/p>\n\n\n\n If you have a piece of software, physical product, consulting service or ANYTHING of value that you sell, you can easily turn that into dozens of high-quality backlinks.<\/p>\n\n\n\n How?<\/p>\n\n\n\n By offering your product to bloggers for free.<\/p>\n\n\n\n Here\u2019s how:<\/p>\n\n\n\n I was searching for [Some Homemade Soap Recipes] today when I came across [Website].<\/p>\n Awesome stuff!<\/p>\n Actually, I just launched a guide that [Teaches People How To Make Luxury Soaps At Home]. I usually charge [$X], but I\u2019d be more than happy to send it over to you on the house.<\/p>\n Let me know how that sounds.<\/p>\n Cheers, One word of warning: You want to be VERY careful about the language you use for this strategy.<\/p>\n\n\n\n Note how you don\u2019t offer your product in exchange for a link or review\u2026 which would violate Google\u2019s Webmaster Guidelines<\/a>.<\/p>\n\n\n\n Instead, send them the product and let them decide if it\u2019s worth a mention on their blog.<\/p>\n\n\n\n Link reclamation is simple:<\/p>\n\n\n\n First, find mentions of your company that don\u2019t link to your site.<\/p>\n\n\n\n Here\u2019s an example:<\/p>\n\n\n\n See how the author of that article above mentioned my website\u2026 but didn\u2019t link to it?<\/p>\n\n\n\n That\u2019s where link reclamation comes into play.<\/p>\n\n\n\n Instead of saying \u201cI wish they linked to me\u201d, you proactively reach out and ask them to link.<\/p>\n\n\n\n In my experience, a friendly reminder is usually enough to get most people to log into WordPress and add your link.<\/p>\n\n\n\n Here\u2019s the step-by-step process:<\/p>\n\n\n\n We really, really appreciate it.<\/p>\n I\u2019m reaching out today to ask if you could add a link back to our site. That way, people can easily find us while reading your article.<\/p>\n Either way, thanks for the shout out and keep up the great work!<\/p>\n Thanks, HARO (short for Help a Reporter Out) is one of the best ways to get high authority backlinks from news sites.<\/p>\n\n\n\n Here\u2019s how HARO works:<\/p>\n\n\n\n Easy right? You give a reporter a quote and they\u2019ll hook you up with a backlink.<\/p>\n\n\n\n That\u2019s all there is to it.<\/p>\n\n\n\n For example, recently got a sweet link from Entrepreneur.com by replying to a HARO request:<\/p>\n\n\n\n Every industry has its own set of link building opportunities.<\/p>\n\n\n\n So I recommend setting aside some time to reverse engineer your competition. That way, you can find link opportunities that only exist in your niche.<\/p>\n\n\n\n How about an example?<\/p>\n\n\n\n Let\u2019s say you run a health and fitness blog.<\/p>\n\n\n\n And one of your competitors is Nerd Fitness.<\/p>\n\n\n\n Well, when I check out that site\u2019s link profile in a backlink checker<\/a>, I notice that A LOT of their links come from podcasts:<\/p>\n\n\n\n Specifically, people from that company (especially the founder, Steve Kamb) appear on other people\u2019s podcasts as guests.<\/p>\n\n\n\n Just like that you have a nice list of places that you can go to get links.<\/p>\n\n\n\n (Obviously, you need to reach out to the people that run those podcasts and pitch yourself as a guest. Which takes work. But at least you know where to start).<\/p>\n\n\n\n Like I mentioned earlier, infographics are one content format that\u2019s ideal for building backlinks.<\/p>\n\n\n\n But it\u2019s one of many.<\/p>\n\n\n\n We also found that, even though they didn\u2019t generate lots of social media shares, \u201cWhy posts\u201d and \u201cWhat posts\u201d tended to get linked-to fairly often.<\/p>\n\n\n\n Learn More<\/p>\n\n\n\n Link Building: How to Get Powerful Backlinks<\/a>: Video tutorial that shows you how to build backlinks to your site using white hat SEO<\/a> techniques.<\/p>\n\n\n\n How to Get High Quality Backlinks (7 New Strategies)<\/a>: This is an updated list of link building strategies that focus on building new backlinks from authority websites.<\/p>\n\n\n\n 15 Awesome Link Building Tools<\/a>: If you\u2019re serious about link building, you\u2019ll need tools to help you do the job. Here\u2019s a list of the best of the bunch.<\/p>\n\n\n\n![\"Forbes](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/0_0_forbes-backlink.png\")
<\/figure>\n\n\n\nWhy Are Backlinks Important?<\/h3>\n\n\n\n
![\"Number](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/1_2_number-of-backlinks.png\")
<\/figure>\n\n\n\n![\"PageRank](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/1_3_pagerank-citation.png\")
<\/figure>\n\n\n\n![\"Total](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/1_4_total-external-backlinks.png\")
<\/figure>\n\n\n\n![\"Search](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/1_5_search-ranking-factors.png\")
<\/figure>\n\n\n\nWhat Types of Backlinks are Valuable?<\/h3>\n\n\n\n
Trait #1: They Come From Trusted, Authoritative Websites<\/h4>\n\n\n\n
![\"Domain](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/2_1_domain-authority.png\")
<\/figure>\n\n\n\n![\"Techcrunch](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/2_2_techcrunch-backlink.png\")
<\/figure>\n\n\n\nTrait #2: They Include Your Target Keyword In The Link\u2019s Anchor Text<\/h4>\n\n\n\n
![\"What](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/2_5_what-are-anchor-links.png\")
<\/figure>\n\n\n\n![\"Keyword](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/2_4_keyword-rich-anchor-text.png\")
<\/figure>\n\n\n\nTrait #3: The Site (and Page) Linking to You Is Topically Related To Your Site<\/h4>\n\n\n\n
![\"Contextual](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/2_9_contextual-backlinks.png\")
<\/figure>\n\n\n\nTrait #4: The Link Is a \u201cDofollow\u201d Link<\/h4>\n\n\n\n
![\"Nofollow](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/2_10_nofollow-links.png\")
<\/figure>\n\n\n\nTrait #5: The Link Is From a Domain That Hasn\u2019t Linked to You Before<\/h4>\n\n\n\n
![\"Ranking](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/2_11_ranking-power.png\")
<\/figure>\n\n\n\n![\"Number](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/2_12_number-of-referring-domains.png\")
<\/figure>\n\n\n\nBest Practices<\/h3>\n\n\n\n
Create a Linkable Assets<\/h4>\n\n\n\n
![\"Backlinko](\"https:\/\/api.backlinko.com\/app\/uploads\/2020\/12\/backlinko-google-ranking-factors-post.png\")
<\/figure>\n\n\n\n![\"Ahrefs](\"https:\/\/api.backlinko.com\/app\/uploads\/2020\/12\/ahrefs-google-ranking-factors-backlinks-and-referring-domains.png\")
<\/figure>\n\n\n\n![\"Backlinko](\"https:\/\/api.backlinko.com\/app\/uploads\/2020\/12\/backlinko-how-to-rank-youtube-videos-post-2.png\"){kind=icon}
<\/figure>\n\n\n\n![\"How](\"https:\/\/api.backlinko.com\/app\/uploads\/2020\/06\/how-to-rank-youtube-videos-steps-1.png\"){kind=icon}
<\/figure>\n\n\n\n![\"Ahrefs](\"https:\/\/api.backlinko.com\/app\/uploads\/2020\/12\/ahrefs-how-to-rank-youtube-videos-backlinks-and-referring-domains.png\"){kind=icon}
<\/figure>\n\n\n\nBuild Backlinks from Link Roundups<\/h4>\n\n\n\n
![\"Link](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_1_link-roundups.png\")
<\/figure>\n\n\n\n![\"Roundup\"\/](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_2_roundup.png\")
<\/figure>\n\n\n\n![\"Backlink](\"https:\/\/api.backlinko.com\/app\/uploads\/2019\/10\/4_3_backlink-email.png\")
<\/figure>\n\n\n\nUse The Moving Man Method<\/h4>\n\n\n\n
![\"Moving](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_5_moving-man-method.png\")
<\/figure>\n\n\n\n![\"Blueglass](\"https:\/\/api.backlinko.com\/app\/uploads\/2022\/02\/blueglass-infographics-backlinks.png\")
<\/figure>\n\n\n\n
[Your Name]<\/p>\n\n\n\n![\"Backlink](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_8_backlink-email.png\")
<\/figure>\n\n\n\nBroken Link Building<\/h4>\n\n\n\n
![\"Broken](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_9_broken-link-building.png\")
<\/figure>\n\n\n\n![\"Broken](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_10_broken-links.png\")
<\/figure>\n\n\n\n
[URL 2]
[URL 3]<\/p>\n\n\n\n
[Your Name]<\/p>\n\n\n\nGuest Posting<\/h4>\n\n\n\n
![\"Guest](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_13_guest-posts.png\")
<\/figure>\n\n\n\n![\"Larry](\"https:\/\/api.backlinko.com\/app\/uploads\/2019\/12\/larry-kim-guest-posting-on-inc.png\")
<\/figure>\n\n\n\n![\"Larry](\"https:\/\/api.backlinko.com\/app\/uploads\/2019\/12\/larry-kim-reverse-image-search.png\")
<\/figure>\n\n\n\nInfographics and Other Visual Assets<\/h4>\n\n\n\n
![\"\"\/](\"https:\/\/api.backlinko.com\/app\/uploads\/2019\/02\/why-posts-what-posts-infographics-are-heavility-linked-to.png\")
<\/figure>\n\n\n\n![\"On](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_14_on-page-seo.png\")
<\/figure>\n\n\n\n![\"Infographic](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/4_15_infographic-backlink.png\")
<\/figure>\n\n\n\nSubmit Testimonials<\/h4>\n\n\n\n
![\"DA89\"\/](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/5_1_da89.png\")
<\/figure>\n\n\n\nBlogger Reviews<\/h4>\n\n\n\n
![\"Blogger](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/5_4_blogger-reviews.png\")
<\/li>
[Your First Name]<\/p>\n<\/li><\/ol>\n\n\n\nLink Reclamation<\/h4>\n\n\n\n
![\"Backlinko](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/12\/backlinko-link-reclamation-example2.png\")
<\/figure>\n\n\n\n![\"Unlinked](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/5_6_unlinked-mentions.png\")
<\/li>
[Your First Name]<\/p>\n<\/li><\/ol>\n\n\n\nUse HARO<\/h4>\n\n\n\n
![\"Using](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/6_1_using-haro.png\")
<\/li>![\"HARO](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/6_2_haro-request-1.png\")
<\/figure>\n\n\n\nReverse Engineer Your Competitor\u2019s Backlinks<\/h4>\n\n\n\n
![\"Podcasts\"\/](\"https:\/\/api.backlinko.com\/app\/uploads\/2018\/04\/6_4_podcasts.png\")
<\/figure>\n\n\n\nStick to Content Formats That Generate Links<\/h4>\n\n\n\n
![\"Referring](\"https:\/\/api.backlinko.com\/app\/uploads\/2019\/02\/referring-domain-vs-average-social-shares.png\")
<\/figure>\n\n\n\n